Audio Talks

Sonic Branding – The Secrets behind a unique Sound DNA

Download it: MP3 | AAC | OGG | OPUS

In this episode we'll discuss sound DNA and how good sound design is becoming more important than ever. We'll speak to Suzanne Ciani, 5x Grammy nominated composer and creator of the legendary Coke 'pop and pour' sound & Marijn Roozemond, Strategy Director at MassiveMusic. Find out how a unique sound of a product is designed, its role in brand recognition, and how to avoid it becoming white noise.

Talking about:

Our Audio Talks Playlist


Suzanne Ciani's Life in "A Life in Waves"

Sounds of Change

Instruments for Change

& make sure to follow us on Social Media and visit our Art of Listening website to get a full view on how HARMAN helps people to get the most out of each moment they spend listening:

Instagram @HARMAN_intl

Twitter @HARMAN_intl

Facebook @HARMANint

LinkedIn @HARMAN


New comment

By submitting your comment you agree that the content of the field "Name or nickname" will be stored and shown publicly next to your comment. Using your real name is optional.